Ben Serotta’s ONE

Ben Serotta’s Formigli ONE

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Excerpts from Ben’s blog about his Formigli ONE bicycle.

“Some bicycles are just bicycles.

Others speak to you, imploring you to ride.

The Formigli sings.

It’s sound is a combination of hard driving rock and roll and classic tear-stained arias, the quintessential Italian machine, delivers bold, forward reaching design and meticulous performance. Clearly, Renzo suffers the burden of detail.

I’ve had the Formigli out more than twenty times by now and we’re still getting acquainted. Unlike most of the better-known carbon marvel bikes, this one has many dimensions, a bicycle you can build a relationship with. I’ve thought about this phenomenon during my rides. You might give the same sheet of music to two musicians. One plays it perfectly, but when the other plays you get goose bumps. How? It’s impossible to define. With the bike, it’s part technology, but I’m pretty sure it’s also part magic that infiltrates the bicycle. It’s OK to call it fairy dust, because it comes from a very small number of bicycle builders who not only have had years of experience building, but more importantly have been consumed, heart, mind and body, for countless hours trying to put their entire being into delivering something special.”

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